Active-user growth
More users engaging with the app.
Marketing overview · May 2026
AppssociatePERFORMANCE AGENCYLet’s talk MOBILE PERFORMANCE. BUSINESS IMPACT.APPSSOCIATE / MEDIA DECK
YOUR NEXT GROWTH PARTNERBUILT TO
BUILT TO
OUTPERFORM.
More than traffic. More than installs.
We connect your app with the users,
markets and outcomes that move it forward.
AppsFlyer attributionHuman-led optimisation
GLOBAL ACQUISITION NETWORK
50+GEOGRAPHIES.
ONE GROWTH PARTNER.
ONE GROWTH PARTNER.
ENGAGEMENT THAT GROWS+12% active usersMay 2026 · Campaign overview
THE NUMBERS THAT MOVE BUSINESS.Selected campaign outcomes / 2026
Revenue growth
Commercial outcomes moving forward.
Marketing overview · May 2026Loyal-player rate
34K loyal users from scaled acquisition.
Gaming · Rounded from 4.54%First-time depositors
Across sports, casino and lotto campaigns.
Tier 1 markets · 2026Gaming installs
Reach that turns into player activity.
Solitaire Cash · 2026Retail revenue
SHEIN, Bershka and Stradivarius.
3 brands · August campaign resultsSelected results across different campaigns. Percentage changes are campaign-specific; figures are rounded for readability.
01THE PERFORMANCE FILES
2026. IN RESULTS.
Built around outcomes.
From emerging brands to global apps.
Results across our core verticals.
IN 2026 / SOLITAIRE CASH / GAMINGScale that keeps
Scale that keeps
players coming back.
746K installs that resulted in 34K loyal players, 4K first-time depositors and $465K in reported gross profit.
746KAttributed installsAppsFlyer · Classic attribution
1.6BImpressions
34KLoyal players
4.5%Loyal user rate
4KFirst-time depositorsRounded campaign total
THE VALUE BEYOND THE DOWNLOADMore players.
More players.
Measurable player value.
Acquisition is only the first signal. We follow loyalty and first deposits to understand the quality behind the volume.
$465KReported gross profitSolitaire Cash · Campaign results
The commercial signal: 34K loyal players alongside scaled acquisition. Quality remains visible beyond the install.
02THE APPS IN OUR ECOSYSTEM
YOU KNOW
the company we keep.
From the first app you open
to the last one you check.
FINANCE & FINTECH08SHOPPING & RETAIL07GAMING & iGAMING17LIFESTYLE & UTILITIES08ENTERTAINMENT02
03A MEDIA MIX WITH A MISSION
YOUR OBJECTIVE.
Our starting point.
Channel choice follows the market,
the audience and your business KPI.
BUILT AROUND YOUR APP
YOUR
GROWTH
SEARCHSOCIALPROGRAMMATICRETARGETINGGROWTH
Programmatic / DSP
Mobile inventory, audience targeting and source-level optimisation.
Search acquisition
Google Ads, Google UAC and Bing connect your app with active intent.
Social audiences
Reddit and Meta activity shaped around your audience and campaign objective.
Retargeting
Bring users back into the journey and optimise toward their next meaningful action.
AcquirePrecision targeting
UnderstandPerformance analytics
ProtectTraffic & attribution integrity
RetainLong-term user value
ScaleControlled expansion
04TECHNOLOGY & TRANSPARENCY
KNOW WHAT WORKS.
Scale with confidence.
Scaling across publishers means connecting three things: which sources bring users, what those users do, and whether the traffic is trustworthy. Separate reports make that harder to see.
KabData is the campaign operations platform we use to bring AppsFlyer attribution, publisher performance and campaign controls into one workspace. Our team uses that shared view to decide which sources to investigate, optimise or scale.
Explore the KabData platform01 / CAMPAIGN SIGNALSMedia + AppsFlyer
Installs, in-app events and fraud signals.
02 / SHARED VISIBILITYKabData
Connect results to publishers, deals and tracking links.
03 / OUR TEAM’S DECISIONSOptimise, then scale
Review source quality and direct the next campaign action.
WHAT THIS MEANS FOR YOUR CAMPAIGN
A clearer basis for where your budget goes. We can compare sources against your target event, investigate weak or suspicious traffic, and expand the partners that show quality beyond the install.
CONNECTED BY DESIGNAPPS + PUBLISHERS + PERFORMANCE
ONE WORKSPACE. FROM OVERVIEW TO PID.Platform preview · Demo workspace
01
See the full campaign
AppsFlyer installs and in-app events help us judge acquisition against your actual business objective.
02
Find the sources that work
Publisher and media-source breakdowns help us trace results back to the partners delivering them.
03
Keep execution connected
Deals, campaign limits and tracking links sit alongside performance, so execution stays tied to the plan.
04
Spend less time chasing data
Automatic data sync and permission-based publisher access reduce manual reporting and back-and-forth.
05
Protect campaign quality
Protect360 signals give us context to review suspicious sources before expanding spend.
06
Move from insight to action
Kabby AI helps us investigate performance and prepare next steps for the team to review.
05THE ENGINE BEHIND THE OUTCOME
THE INSTALL
IS just the start.
We align on the event that creates value for your business, then use connected campaign signals to assess each source against it. Our team turns that evidence into the next decision.
01
INSTALLAcquisition signal
02
REGISTERFirst intent
03
CONVERTPurchase / first deposit
04
RETURNRetention / lifetime value
TECHNOLOGY MEASURES. PEOPLE DECIDE.Clarity at every
Clarity at every
decision point.
AppsFlyer attribution and campaign BI give us the signals. Experienced campaign managers decide what deserves more investment.
Source and publisher-level visibility Fraud prevention and quality monitoring Weekly reporting and actionable insights
CAMPAIGN DECISION FRAMEWORK
ATTRIBUTIONENGAGEMENTREVENUE
PERFORMANCE ANALYSIS+HUMAN JUDGEMENT
New performance data informs the next decision
YOUR KPI DEFINES SUCCESS
CPICPACPSFTDLTVROAS
06MARKET FOCUS / BRAZIL
BR LOCAL EXPERIENCE. GLOBAL STANDARDS.
BRAZIL.
Your next market.
A familiar terrain for us.
Hands-on mobile performance acquisition experience in Brazil, with local source learning and post-install optimisation.
BRAZIL / PERFORMANCE ACQUISITION
EXPERIENCE ACROSS
FinanceMobilityEntertainmentSportsDigital servicesConsumer apps
HOW WE OPERATE IN BRAZILLocal knowledge.
Local knowledge.
Granular control.
Inventory & traffic access
Source selection across Brazilian mobile inventory, evaluated by downstream user behaviour.
Three levels of visibility
Source. Publisher. Placement. Each earns its allocation through measurable performance.
Quality throughout expansion
Attribution checks, fraud awareness and active suppression of weak traffic as volume increases.
Your route into Brazil.
A THREE-PHASE LAUNCH MODEL01
Validate
Find your strongest starting point.
- Align AppsFlyer tracking and purchase events
- Define campaign structure and initial media mix
- Test multiple traffic sources with clear benchmarks
THE QUESTION WE ANSWERWhich traffic deserves more investment?
02
Expand
Make good performance repeatable.
- Increase volume on validated sources
- Compare active-user and purchase quality
- Test additional relevant Brazilian inventory
THE QUESTION WE ANSWERWhich sources sustain commercial quality?
03
Scale
Grow with control.
- Expand proven inventory and audiences
- Let commercial outcomes guide allocation
- Suppress inefficient traffic as volume grows
THE QUESTION WE ANSWERCan quality hold as investment increases?
Start measurable. Expand what proves its value.Plan your Brazil launch
07LET’S BUILD YOUR NEXT GROWTH CHAPTER
Bring your ambition.
We’ll bring the strategy,
the media and the people.
AR
ArielBusiness Development
Global campaigns Transparent reporting 24/7 support